B2C HouseJoin the House

Good company.
Better growth.

A home for B2C growth leaders.

A group of professionals sharing ideas around a table in Barcelona
Ideas worth sharing. People worth knowing.

B2C House / Journal

The next experiment.

Real cases, useful ideas and decisions shared by the people growing the best consumer brands.

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B2C House

Pull up a chair.

Barcelona / Dinners for growth leaders

The library

Retention & repeat

Cohorts, subscriptions and repeat purchases: where margin is truly won.

Brand & creative

How to make creative perform without turning it into an ad catalogue.

Lifecycle & CRM

Email and notification flows that add revenue, not noise.

Profitable acquisition

Payback, new channels and what to do when CAC gets out of hand.

The people

For the peoplewho make brands grow.

Growth leads

You lead growth at a B2C brand and want peers who think like you.

Founders

You're building a product people want to buy again and again.

Brand & lifecycle

You work at the intersection of brand, retention and revenue.

Inside the House

Knowledge. Conversation. Connection.

  • Case of the weekA real campaign breakdown, with numbers and decisions. No generic templates.
  • Monthly circlesClosed tables of 12 people solving one specific problem, live.
  • The living roomAn always-on space to ask, share and find your next collaborator.

Your seat at the table.

We open a few seats at a time to keep every conversation valuable.