The B2C growth audit: 50 questions every team should answer.

Most growth audits are checklists written by agencies selling the fix. This one is a set of 50 questions, designed to be answered in a room with your team, not alone with a vendor.

The questions span data, lifecycle, paid growth, experimentation, organisation and AI. Some are uncomfortable on purpose.

The output is not a score. It is a map of what you know, what you assume and what you have never checked.